Since 2014 Google has been a strong advocate of SSL-secured websites .The search giant has been ranking secure HTTPS websites over the less secure HTTP ones.
SSL stands for Secure Socket Layer. It is a safety accreditation provided to websites to show their visitors that the site is secure, and that any information provided will remain confidential.
As stated in Google Webmasters Blog, website owners are encouraged to take web security more seriously. If not for the sake of visitors, then for the website’s value.
With so many of today’s transactions taking place online, security has become paramount. It’s important not only for visitor safety but also for maintaining the reputation of your brand online.
If your website is still using the HTTP (Hypertext Transfer Protocol) it’s not encrypting user data and it’s making pages vulnerable to eavesdropping attacks.
What is Google doing about this?
Starting July 1st, 2018, Google Chrome took serious measures to show its users, which websites have no data encryption.
Google’s Chrome browser are now marking HTTP websites with no secure SSL certificate as ‘Not Secure’.
Laying the foundations for an encrypted and more secure web, Google has gradually increased the rewards for secure websites.
How does SSL work?
An SSL Certificate provides a link, or pathway, between a web browser and the server on which a site is hosted. The pathway is created by wrapping the details in a layer of encryption so that hackers and other online threats can’t penetrate to steal information. This means that any personal or private details passed through the site will remain safe and encrypted, only for use by the authorised party (the owner of the site). Once the information arrives at the destination server, the digitally bound cryptographic key is provided to the vendor, and only they can access the information.
Having the highest level of security installed on your site not only benefits your customers it benefits you, too, protecting your site from hackers, phishing and other online perils. It also protects your brand.
How do I know if a site is secure?
Other than the glaringly obvious message from Google marking the site as ‘Not Secure’, traditionally, a domain would be preceded by the HTTP prefix. With the new, top-level SSL certification, an ‘s’ is added to the prefix to read HTTPS. This is the easiest way to identify whether or not a website has a current SSL Certificate.
Why is an SSL Certificate necessary?
SSL certification is particularly vital for eCommerce sites on which credit card details are provided, and personal information and account login details are stored; however, with new developments from Google on the horizon, every website will benefit from the installation of SSL.
If Google says do it, THEN DO IT.
If Google says it’s required, it’s more than likely they will demonstrate and enforce it through their website rankings. Google have shown to favour websites with an HTTPS prefix and we have already seen first-hand the positive affect the installation can have on a business’ position in the SERPs. You can give your SEO campaign that extra kick by taking their advice and upholding their ‘best practice’ standards. Chat to an SEO Specialist today on 0434 962 614 to see which certificate is right for you!