In 2020, we already know that it is a must for businesses to be present on social media, but do you know exactly how to run a social media marketing campaign so you can be seen by potential customers?
It’s obvious that social media runs at an extremely quick pace. Businesses need to be keeping up with the always-changing trends on each platform.
A social media marketing campaign is one of the best ways to get the word out about your business, grow your followers, and even increase revenue.
Keep reading to find out all the ins and outs of running a successful social media marketing campaign in 2020.
Start With a Branded Hashtag
The social media marketing world is filled with tons of awesome tips and tricks as long as you know the right ways on how to use them such as hashtags. Hashtags are a way for you to organize your content. It is also a way for potential followers to find your social media.
One way to incorporate hashtags into your social media marketing campaign is by creating a branded hashtag for your followers to use. They can do this when they talk about your products or services.
Having your own branded hashtag will help to bring interest to other potential followers. It will also help to spread the word about your business because your followers will want to use your hashtag when creating posts.
Be sure to promote your hashtag as a way for customers to submit reviews, testimonials, or to chat about your product. The more you interact with the people using your hashtag, then the more people will be inclined to post about your company.
You Want User-Generated Content
You can read plenty of social media marketing books on how to create content for each platform, but what about the content promoting your company that you don’t have to spend the time creating?
User-generated content is an awesome way for your followers to make and post content featuring your company or products. All their followers will see this post and will be more likely interested in your business.
The best part is that when your customers make content featuring your products, then you can repost it on your page. This can persuade more clients to make their own types of content for your business which will give you even more free user-generated content.
Plus, potential clients will see that others were interested in your products and will trust your brand much more. This is why getting and promoting user-generated content is important for your social media marketing campaign.
Host a Giveaway
Another way to up your marketing game on social media and increase your traffic is by hosting a giveaway. Giveaways are easy as long as you find the best prize that your audience wants to win.
What is the right giveaway prize for your audience? Well, the best and most cost-efficient prize is one of your own products!
This is a way for people to get interested in what you have to sell. If they win, then they will be able to try your products before they buy them. On the other hand, if people don’t win, then they might be more likely to buy your product if they did want to win it.
Giveaways can be a bit tricky when it comes to creating the rules. Make sure that all the rules are clear and listed in the description of the post so that no one is confused or tries to fight you on them.
Be sure that you know exactly how your giveaway will work before making any posts to your followers.
Engage With Followers on Social Media
One thing about social media is that you need to be social especially with the people who follow you and purchase your products.
There are different forms and ways to engage with your followers on each social media platform. For example, when someone comes to your direct messages with a problem, comment, or concern about a product, order, or anything else, then you should try and respond as soon as possible.
The awesome thing about direct messages is that they’re direct! It is almost like text messaging with your clients so you should be quick and to the point with them.
Plus, no one likes talking on the phone anymore so many people will turn to social media to get a hold of companies to resolve issues that they might have.
Another way for you to engage with your followers on social media is by creating engaging content. When people leave comments then be sure to reach out to them in some way. You can like, retweet, favorite, or even reply to the comment.
This is the best way to start to grow a relationship with your audience and followers on social media.
Include Mixed Media
Social media is constantly growing and adding more ways to publish content for your followers. Be sure to always stay on top of the newest ways to create content so that people will be interested in what you have to post.
Many websites used to be for text posts or sharing pictures but know you can also create videos to share with your followers. Make sure that you’re creating a mixture of content to make your audience more interested in what you have to share.
You should also make sure that you’re staying ahead of the trends. For example, Instagram recently introduced Reels. These are fifteen-second videos that you can create, edit, and share with your followers.
As a business, you should take advantage of this new tool and be one of the first people to use it. That way your content can be pushed to the top and have a better chance of getting featured.
Running a Social Media Marketing Campaign
One thing that is clear when learning about social media marketing is that it is constantly changing. This time next year there might be an entirely new set of tips and tricks to following.
Yet, in the meantime use these tricks to nail your social media marketing campaign and target your audience. The best thing to do is to be sure you’re always staying on top of the newest social media trend.
If you’re looking for someone to help out with your social media campaign, then get in touch with the team at Diamond SEO today! We’re always ready to tackle a new and exciting project.