Melbourne Search Engine Marketing
Right now, a potential customer is searching for your products or services. But, who will they find first – your company or your competitor? Our experienced specialists conduct in-depth keyword research, analyse your competitors and tailor campaigns to get you in front of more people wanting to spend money on your products and services.
Why Use An SEM Consultant?
How Do We Do It?
Search engine marketing is all about getting in front of customers at the very moment they are searching for your products or services on Google and the other search engines.
Targeting your ads locally is important. 72% of all searches for a local store within 8 kms lead to a store visit.
When done right, the power of pay-per-click advertising can be phenomenal for business. It’s the fastest way to connect with users looking to buy a product or find a service.
Our specialists begin by defining your target audience and identifying their needs and motivations. We review your company’s position in the marketplace and identify your top competitors, we identify specific goals and benchmarks, such as search rankings, website traffic increases, sales lead volume and other ROI metrics, to allow you to measure the success of your search engine marketing campaign. Our strategy will form the foundation of your campaign and put you on the path to success.
It’s critical to choose phrases that are not only relevant to your business, but also ones that are searched most often by your target customers throughout the buyer’s journey. We use specialised keyword research tools to create a list of highly searched terms that will drive targeted traffic to your website. We’ll regularly check your position in Google for your most important keyword phrases to see how well you are trending upward toward a top 10 ranking and have your Google Analytics account accessible to you at all times.