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SEM

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Melbourne Search Engine Marketing

Right now, a potential customer is searching for your products or services. But, who will they find first – your company or your competitor? Our experienced specialists conduct in-depth keyword research, analyse your competitors and tailor campaigns to get you in front of more people wanting to spend money on your products and services.

What Is SEM?

Search engine marketing or SEM is the practice of marketing a business using paid advertisements that appear on search engine results pages like Google and Bing.

With search engine marketing you have the opportunity to put your ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. If you’re looking for a powerful way to grow your business, search engine marketing is a must.

Why Use An SEM Consultant?

We want you to focus on your business and leave the marketing and strategising to us. We don’t expect you to know the ins and outs of SEM however if you want us to teach you we can do that too! When you work with us you get years of experience and up to date industry knowledge know-how.

How Do We Do It?

Search engine marketing is all about getting in front of customers at the very moment they are searching for your products or services on Google and the other search engines.

Targeting your ads locally is important. 72% of all searches for a local store within 8 kms lead to a store visit.

When done right, the power of pay-per-click advertising can be phenomenal for business. It’s the fastest way to connect with users looking to buy a product or find a service.

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Bespoke Effective Strategies

Our specialists begin by defining your target audience and identifying their needs and motivations. We review your company’s position in the marketplace and identify your top competitors, we identify specific goals and benchmarks, such as search rankings, website traffic increases, sales lead volume and other ROI metrics, to allow you to measure the success of your search engine marketing campaign. Our strategy will form the foundation of your campaign and put you on the path to success.

We Choose Only The Best Keyword Phrases

It’s critical to choose phrases that are not only relevant to your business, but also ones that are searched most often by your target customers throughout the buyer’s journey. We use specialised keyword research tools to create a list of highly searched terms that will drive targeted traffic to your website. We’ll regularly check your position in Google for your most important keyword phrases to see how well you are trending upward toward a top 10 ranking and have your Google Analytics account accessible to you at all times.

Client Review

"We were referred to Diamond SEO by a business associate, we had no clue about search engine marketing and it if it would work for us. What can we say, 6 months in and we can't believe the results! If you're skeptical like we were, our advice is to give it a go. Our only regret is that we didn't start this sooner! Highly recommend them!"
Harry T - 2018