Deciding which marketing strategy to invest in is probably one of the most challenging business decisions. And when it comes to social media marketing, business owners often wonder if it can really help their business grow. Once considered only useful for selfies, social media is a must have if you want to see your business flourish.
Marketing on social media has proven to be so effective in boosting sales and ROI that over 97% of businesses invest in SMM efforts.
In 2020 and beyond, treating SMM as an optional strategy can put you at risk of missing out on potential target audiences. If you haven’t hopped on the bandwagon of social media marketing yet, now is the best time to do so.
In this blog, we have highlighted ways SMM can help your business grow.
- Social media allows businesses to expand their brand exposure.
In this competitive marketplace, gaining brand exposure is crucial for a business’s success. Social media plays a crucial role in getting a brand in front of their target audience and improve brand visibility. It offers brands the opportunity to present their products and services to their relevant customers and drive website traffic. But besides brand exposure, social media also provides a platform for brands to form a relationship with their audience. People who frequently engage with your social media content are more likely to convert into customers and even refer you, further expanding your reach.
Social media offers easy reach to potential customers. According to a survey, over 3.8 billion people worldwide use social media platforms. This means half of the world’s population is on social media. For marketers, social media platforms offer a unique opportunity to expand their brand’s online presence. If you are active on social media, you have better chances of connecting with your target audience and engaging them with your brand.
- Social media marketing boosts inbound traffic.
A social media marketing strategy can give an extra pump to your inbound marketing efforts. A well-planned social media marketing strategy acts as an extension to your SEO and opens a channel for more website traffic and leads. Once your social media visitors are on your site, you can convert them into customers. Here, quality of content and consistency are vital. If you wish to attract new visitors to your website through social media channels, you must focus on offering quality content to your audience. The more engaging your content is, the easier it will be for you to turn new leads into repeat customers.
- With social media, you can reach appropriate audiences.
The best thing about social media marketing is that you have the control over who sees your marketing message. Instead of putting out your content on social media for everyone to see, you can choose your target audience and pitch only those who are more likely to convert. This not only increases the chances of conversions but also prevents you from wasting your hard earned funds on unnecessary marketing.
To determine which social media platform is best suited for your marketing message, consider your audience, their interest, location, age, and other demographic values. With a detailed list of your audience demographic, you can put out appropriate content on specific channels.
- Social media marketing is cost-effective.
Compared to traditional marketing, social media marketing is cheaper and is effective in promoting a brand and improving online visibility.
For small businesses, marketing on social media can be a cost-effective alternative to other forms of advertising. Even if you invest a small portion of your marketing budget on SMM, you can expect high ROI and brand exposure. But besides money, investing time is crucial in SMM. You don’t need to give all your time and attention to social media. Spending as little as six hours on social media per week is enough to gain new leads and website visitors.
- Social media can boost your SEO ranking.
If you are already leveraging SEO, you must be aware that your social media presence affects your SERP ranking.
Having a strong social media presence helps brands boost their SERP ranking and attract more leads to their website. In addition to this, it signals search engines that you are a trustworthy and credible brand. With SERP ranking factors continually changing, businesses must focus on keeping their social media profiles updated.
- Social media has a ready pool of relevant audiences.
Social media marketing is not bound with borders and age barriers. A survey by Backlinko has revealed that 49% of the world’s population actively uses social media regardless of age. Whether your product caters to a younger audience or you offer services to a more senior clientele, chances are you will find relevant leads on social media channels. All you have to do is be present on social media and send out relevant and engaging content.
- Social media is a two way channel for communication.
Understanding customer behaviour and purchase activities become easier with social media marketing. Through your social media profile, you can collect feedback from your customers, learn about their interests, and better understand their preferences. With this kind of information, you can predict your lead’s next action and even influence their purchase decisions.
- Social media helps you improve customer service.
For any business, offering stellar customer service is a priority. If used strategically, social media can help businesses ramp up their customer service and open a channel for instant gratification to their audience.
By simply responding to customer inquiries and resolving their issues on social media, you can showcase how much you value your customers. According to Bain and Company, businesses that use social media to resolve customer queries earn 20-40% more revenue per customer.
- Social media marketing has a higher conversion rate.
Compared to other outbound marketing tactics, SMM has higher chances of converting leads into sales. Every content you post on social media acts as an opportunity for you to attract new leads and drive more site traffic. Social media marketing also allows businesses to improve brand trust and establish themselves as a credible brand. Once your social audience starts perceiving your brand as a genuine entity, they will be comfortable to do business with you.
If you are also looking for ways to incorporate social media into your existing marketing strategy, we can devise perfect solution for your business. Our SMM experts are proficient at improving online brand visibility and boost organic traffic. Book a free consultation here or feel free to call us on 0434 962 614.