Your Guide to the Average Cost of SEO in Australia

SEO service in Melbourne

If you run a SME you will have heard of SEO. You may also have a fair understanding of what it entails at the most basic level. What many people have no idea about is what is the Average Cost of SEO in Australia.

In fact, typical SEO prices and what should be budgeted for Search Engine Optimisation are put in the ‘too hard’ or ‘too expensive’ basket for many smaller enterprises.

Our Guide to the Average Cost of SEO in Australia should clear a few things up for you. We will cover everything from how SEO is costed to what factors should determine your own company’s budget.

SEO Services Cost Structures

Before we look at the different pricing structures involved in SEO, it’s important to define exactly what we mean when we say the ‘cost of SEO’.

When we talk about an SEO budget or how much SEO will cost, we’re not talking about plunging money into pay per click advertising. What we’re referring to are the costs of enhancing organic traffic to a website by optimising its ranking with search engines (and particularly Google).

There are hundreds of SEO agencies and digital marketing company in Melbourne alone. They offer varying SEO services to individuals and businesses for their websites. What we need to get to grips with before we talk about the average Cost of SEO services in Australia is how those organisations charge.

So “What factors influence SEO pricing?” lets take a deep dive into the various factors that can impact the cost of SEO services. Understanding these factors will help you make informed decisions when choosing an SEO agency and budgeting for your digital marketing efforts. Let’s get started!

Competition Level: It’s a Battle Out There!

When it comes to SEO, competition is fierce. The level of competition within your industry can significantly influence pricing. If you’re operating in a highly competitive market, such as e-commerce or finance, where multiple businesses are vying for the same keywords, SEO agencies will need to put in extra effort to help you stand out from the crowd. This increased competition often translates into higher costs.

Scope of Work: Size Matters!

The size and complexity of your website play a crucial role in determining SEO pricing. Larger websites with more pages require more time and effort to optimize effectively. An SEO agency will need to conduct extensive keyword research, perform on-page optimization, and create quality backlinks for each page. So, if you have a mammoth website, be prepared to invest more in your SEO strategy.

Geographic Targeting: Going Local or Global?

Are you targeting customers in a specific geographic location, or is your business catering to a global audience? If you’re focusing on local SEO, where you want to rank for keywords specific to a particular area, the SEO agency will need to tailor their strategies accordingly. This may involve optimizing your website for location-based keywords, creating local business listings, and implementing geo-targeted content. The level of geographic targeting required can influence the overall cost of your SEO campaign.

Industry Specifics: Rules and Regulations Apply!Text know the rules in speech box

Certain industries, such as healthcare, finance, or legal, have specific rules and regulations that need to be adhered to when implementing SEO strategies. SEO agencies working in these industries need to invest time in understanding the guidelines and ensuring compliance. This additional research and expertise can impact the overall cost of SEO services. Remember, it’s crucial to work with an agency that understands your industry’s nuances and can navigate through any regulatory challenges.

Agency Expertise: Quality Comes at a Price!

When it comes to choosing an SEO agency, their expertise and track record matter. Established agencies with a proven track record might charge higher fees due to their experience and past successes. Keep in mind that while it may be tempting to go for the cheapest option, SEO is a long-term investment. It’s essential to partner with an agency that has the knowledge, skills, and resources to deliver sustainable results. A reputable agency may charge more, but the value they bring to your business can often outweigh the initial cost.

Typically, there are three different pricing structures that you might encounter when purchasing SEO services.

Hourly Pricing – Some SEO costs may be presented as an hourly rate. This is based upon the time spent by the SEO professional or agency on the project in question. This type of SEO pricing is rarely employed by SEO agencies or by digital marketing companies. It is, however, a preferred cost structure for SEO freelancers or for individuals who offer SEO or marketing services as sole traders.2-hands-holding-50-notes.

Monthly RetainerSEO services Melbourne will often be priced up by providers as a cost per month. This is the cost structure most commonly employed by SEO agencies or digital marketing companies of any real size. For a fixed price per month, a small or medium-sized enterprise is retaining the services of the agency to perform the SEO on their site on an ongoing basis.

Per Project – Sometimes an SEO agency Melbourne or digital marketing company will quote a firm a price for the entirety of a particular SEO project. The overall scope and extent of the project will be discussed and decided at the outset, based on your SEO goals and industry positioning. The cost of carrying out the project in such a way as to meet those goals will then be agreed upon.

Most established and reputable SEO agencies like Diamond SEO will use a monthly retainer.

Average Australian SEO Costs & What You Get

Firstly, to put things in context, we define cheap SEO as anything below $500, our pricing model can be vastly different from our competitors and in a lot of instances it is. We are not the cheapest SEO agency but we’re not the most expensive either. This guide is to give you an indication of how others are charging and what to look out for in each price point. In saying that we want to say that expensive SEO doesn’t mean better SEO, that has its risks too.

So what should you expect to pay for SEO services in Melbourne, Australia?

Cheap SEO  – $100 – $1500

It should be clear by now that successful SEO is not a straightforward or easy thing to achieve. There are some individuals and companies who still claim to provide so-called ‘cheap SEO’.
The typical cost quoted for this kind of SEO in Melbourne typically comes in at between $100 and $1500 per month. Specifically, this service is often aimed at small businesses with a limited marketing budget. For example gardeners, hairdressers, and café’s. That kind of price may seem too good to be true, and most of the time it’s because it basically is! Worthwhile SEO takes a lot of time and expertise.


In order to offer cheap SEO, many unscrupulous individuals and firms cut all kinds of corners in the SEO process. This makes their ultimate offering not only ineffective but potentially damaging for your website and company. That’s because their underhand methods are increasingly likely to fall foul of Google’s algorithms or to earn your site paralysing Google penalties. While the allure of cheap SEO services may seem enticing, it’s essential to consider the long-term implications and potential risks. Investing in a reputable SEO agency is crucial for long-term success. This is what cheap SEO might be getting you:

When it comes to SEO, expertise is paramount

Reputable SEO agencies have a team of professionals who stay up-to-date with industry trends and best practices. They have the knowledge and experience to optimize your website effectively and improve its visibility in search engine results. In contrast, cheap SEO providers often lack the necessary expertise. They may use outdated tactics or rely on automated tools that can do more harm than good. Remember, SEO is not a one-size-fits-all solution, and it requires a tailored approach based on your business goals and target audience.

Cookie-Cutter Strategies: No Personalization

Cheap SEO providers often follow a one-size-fits-all approach. They offer generic strategies without taking into account the unique needs and nuances of your business. Effective SEO requires a deep understanding of your industry, target audience, and competitors. A reputable SEO agency will conduct thorough research and analysis to develop a customized strategy that aligns with your business goals. Personalization is key to achieving long-term success in SEO, and cheap providers simply cannot offer that level of attention and detail.

Black Hat Tactics: Risking Your Online Reputation

Cheap SEO providers may resort to unethical practices known as black hat tactics to achieve quick results. These tactics include keyword stuffing, link schemes, and content duplication – all of which violate search engine guidelines. While these tactics may provide short-term gains, they can lead to severe penalties from search engines, resulting in a significant drop in rankings or even a complete removal from search results. Building a solid online reputation takes time and effort, and it’s not worth risking it with cheap SEO providers who prioritize quick wins over long-term sustainability.

Poor Quality Content: Damaging Your Brand

Image Content plays a crucial role in SEO. High-quality, informative, and engaging content not only helps improve search engine rankings but also establishes your brand as an authority in your industry. Cheap SEO providers often cut corners by producing low-quality, keyword-stuffed content that offers little value to readers. This not only fails to impress search engines but also damages your brand image. Remember, content is king, and investing in quality content creation through a reputable SEO agency will yield better results and enhance your brand reputation.

Limited Reporting and Transparency: What Are You Really Getting?

Transparency is an essential aspect of any business relationship, and SEO is no exception. Reputable SEO agencies provide detailed reports and insights on the progress of your SEO campaign. They keep you informed about the strategies implemented, the results achieved, and the next steps. Cheap SEO providers often lack transparency in their reporting, making it difficult for you to assess the effectiveness of their efforts. Without proper tracking and reporting, it’s challenging to make informed decisions and optimize your SEO strategy.

Don’t Risk Google Penalties Google Penalties- corporate woman with hand on forehead

Google algorithms are at the most basic level formulas which determine a site’s ranking. They use data such as keyword density, backlinks, anchor text and plenty more besides in order to do so. These algorithms are continually getting more sophisticated. Sites utilising cheap, underhanded SEO techniques, like buying backlinks from spammy Private Blog Networks, are increasingly falling foul of them. When that occurs, the sites can suffer a loss of organic traffic that impact the revenue of a business.

Even if a site slips past the algorithms, Google also have human reviewers keeping a close eye on websites. FYI, they’re well skilled at ferreting out SEO shortcuts, including keyword stuffing, unnatural links, cloaking and more. When discovered, those ‘black hat’ SEO techniques are liable to earn you a Google penalty and result in a similar loss of traffic.     


Takeaway – Many agencies lack the expertise and resources to provide the results they promised. More often than not work is often outsourced. If done at all! We’re not saying that a $500 SEO package won’t yield you great results but you need to see monthly reports and you need to see movement in rankings. If you’re not then you need to leave as quickly as possible!  


Mid Range SEO – $1500 – $3000

The average cost in Melbourne for mid-range SEO generally comes in at somewhere between $1500 and $3000 per month. This level of SEO, especially at the lower end, is largely focused on fixing the existing problems of a website. That means altering and optimising the architecture of a site and better tailoring the site’s content for SEO purposes.
At the upper end, the SEO agency Melbourne provides a content marketing strategy for a business. This can consist of delivering fresh and original content for a website’s blog, to updating the content on existing pages to enhance search engine rankings. That content serves to help the site to rank for certain keywords and to gain valuable back-links.

Takeaway – It’s important to spend time looking for a company that can actually deliver. Do your research, do they have positive reviews? Spending more money may not necessarily mean you are actually getting your money’s worth.  

High End SEO -$3000 and above

The very best level of high-end SEO can typically cost from $3000 per month or more in Australia. Specialised SEO could involve fixing technical SEO problems on a site or removing Google penalties. These penalties can range from the impacts of a Google update, through to penalties acquired through black hat SEO strategies implemented by unscrupulous SEO companies. 


The size, expertise, and scope of the agencies which provide this level of SEO is what allows them to offer such a comprehensive service. They have the manpower and expertise, after all, to deal with every aspect of the SEO process to a high level.


When a company does procure high-end SEO services, they will typically receive a long-term plan from their SEO provider. That plan might stretch across anything up to 12 months or more. This kind of SEO is best-suited to large, e-commerce websites or other sites in highly competitive industries. That’s because it is only by investing such a comparatively high budget that those sites can outperform the other major players in their field.

Takeaway – Ok so you’re spending big, are you seeing the results? Talk with your SEO specialist, you’re paying them to do a job. More expensive should never mean better service/product. Sometimes it may just mean a Collins St office costs more and overheads are bigger… Do your homework before parting with your money.

Determining What You Should Spend on SEO

We hope our guide to average SEO costs in Australia helped to give you an idea of how pricing works and what kind of costs you might expect. All you need to do now is to determine what the right kind of SEO budget for your particular business.

You now know that the right amount to spend on SEO is determined by many factors. The most important of these is how your site compares to your direct competitors and your actual SEO objectives.

Understanding your position in your industry is crucial. If you want to grow your online business and generate additional sales you need to acquire the traffic of your competitors. If  your competitors are more established than you, you’ll need to spend more on SEO to overhaul them.

It’s important to clearly set out your SEO objectives. It may be cheaper if you’re looking to achieve a small bump in traffic. Or more if you wish to rank on the first page of Google for a wide range of keywords.  

Average SEO Costs in Australia – The Bottom Line Home page of Diamond SEO website

While it’s difficult to provide an exact figure for SEO costs in Australia, it’s important to consider the value that a well-executed SEO strategy can bring to your business. SEO pricing can range from a few hundred dollars to several thousand dollars per month. Keep in mind that cheaper options might not always deliver the desired results. SEO is a long-term investment that requires continuous effort and expertise.

SEO is an integral part of any successful digital marketing strategy. Understanding the factors that influence SEO pricing is crucial for businesses looking to invest in these services. By partnering with a reputable SEO and digital marketing agency, you can expect a tailored approach to meet your business goals and drive organic traffic. Remember, SEO is a long-term investment. Finding the right agency that aligns with your objectives and budget is key to achieving sustainable online success.

At the end of the day, the most important thing to remember is that there are no shortcuts in SEO. You very much get what you pay for. SEO charges which seem too good to be true are almost certainly just that.

If you need more guidance, Diamond SEO are only a phone call away on 0434 962 614.